Followers of simplicity, purists culture ... In the future, travelers will identify less and less by age, gender or origin, but rather according to their aspirations.
This is the result of a survey commissioned by Amadeus, the Spanish specialist in technology solutions for the travel industry. Entitled "Future Traveller Tribes 2030", the study seeks to answer simple questions but crucial: how and why we will travel in 2030? And how will the travel industry set to change?
The study avoids the traditional demographic segmentation and focuses more on the traveler, personality, expectations for industry professionals can prepare for changes in behavior. Amadeus thus identifies six "traveler tribes" who will argue in the next fifteen years:
· The followers of simplicity: they will favor the bundles to avoid having to manage too many details themselves.
· The purists of culture: they will consider the holidays as an opportunity immersion in a foreign culture, even if it must be uncomfortable.
· Researchers capital: they overwhelmingly fieront to other travelers on the internet and follow the recommendations to validate their decisions.
· Travelers reward: they will be for luxury and exclusivity. They aspire to an outstanding experience 'that must be experienced. "
· The passenger duty: first they travel by duty, professional or family among others, with date and destination imposed.
· Ethical travelers: they will plan their trips based on moral considerations, for example by reducing their energy footprint or improving the lives of others.
Projections that are already emerging
For Alexandre Jorre, Marketing and Communication Director of Amadeus France, travelers in search of simplicity are more present in France and in developed countries because "in countries like India for example, the holidays are a precious good, People are hungry for the best use of this time they do not want to have to plan, they consider that part of the journey as anxiety ". He also believes that in 2030 "some of the frustrations experienced by travelers are resolved, such as the use of moblie traveling is inadequate today, dataroaming is very expensive."
To know what tribe you belong to travelers, you can do the survey online by clicking here.
Learn more about http://www.lesechos.fr/23/08/2015/lesechos.fr/021276487418_tourisme---quel-type-de-voyageur-serez-vous-en-2030--.htm#yuFF5IpoKt1sG1vU.99
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